Shouhei. 20.
Moanalua 09. Seattle U. Sophia U.
This tumblr is for my thoughts and my interests.
May it "always be happy" just like the meaning of my name. :)
Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme
31
Jan
The P-chan skits have always been a favorite of mine but this one is just too hilarious! He just kidnapped Itano Tomomi! HAHAHA
26
Jan
This is a great speech by Meryl Streep when she accepted her Life Achievement award from the AFI. There’s something genuine in her that makes her acting so raw and real. I admire her charisma and her power to draw so many people to love her and appreciate her work.
Google has really great commercials! Especially in Japan!
25
Jan
this is my favorite SNSD commercial that I’ve seen! one simple phrase, “oh my God!” and that’s all you need to sell chicken
this is my favorite Horikita Maki version of this campaign!
I really like that they have this “taking my girlfriend home to introduce to my parents” narrative and you find out that she’s a smartphone LOL
24
Jan
So today before my 10:55am class I had the opportunity to have a informational phone interview with one of the co-founders of PBJS, a creative agency based in Seattle. My Strat Comm professor connected me with this person and I wasn’t able to talk to him before we left for winter break because I was busy with exams and what not. That aside, I finally got in touch with him and had a really good conversation with him today. I was so nervous about this phone call but I’m glad it went well. I got lots of insight on career choices and the next steps I need to take to achieve what I want. I also got a chance to talk to him about my passions and interests as well as hear about his experiences. Even though he doesn’t work at PBJS anymore, he offered me help in contacting the CEO of PBJS to speak with him ONE ON ONE. He even told me that he would be interested in what I have to say and offer because the CEO of PBJS has expressed his admiration with the fantastic PR work they do in Japan! That’s what I want to do and that is where I ultimately want to end up! Whether PBJS has an internship program is not clear, but just to have the opportunity to have a one on one conversation with the CEO is HUGE! I can’t believe I just took this huge step! I’m crossing my fingers that this follows thru and hoping for something REALLY good to come out of this!
23
Jan
Watch this video too!
Shiseido’s TSUBAKI is taking a new approach in their commercial campaigns. I’ve followed this commercial for this product for some time because it so happens to be one of my many favorite campaigns. What makes me like this campaign so much is the use of top actresses and models but also the way it celebrates Japanese beauty. But with its new commercial series I can tell that TSUBAKI has its eyes set on the world.
The first obvious change is the difference in music. What used to be “Dear Woman” by SMAP is now “You’re Beautiful” by James Blunt. “Dear Woman” worked well with a campaign that targeted the everyday Japanese woman because it relates to them. The music is by a well known artist and is a song that celebrates Japanese women. “You’re Beautiful” can transcend to any country. The key words in this song “You’re Beautiful” can be understood by any woman in the world regardless of how advanced they are in English.
The different women portrayed in this commercial also are different. What used to be strictly Japanese actresses and models are now international. They used two models from China, a Caucasian woman, and 3 Japanese women. And even with these Japanese women, 2 of them appear to be hapa (mixed). The different women that represent a different kind of woman is what makes this commercial more global and widespread.
I personally favor the old TSUBAKI commercials that feature some of my favorite actresses. BUT I do understand where they’re going with these new campaign girls. I would say that it’s a smart step to change the feel by using a clean black background with a monochrome touch in some scenes. It makes it clean and sexy in a way that may be more appealing to a worldwide audience than just Japanese. It definitely is geared for the international audience. The music is easier to relate to and the concept of “You’re Beautiful” is straight forward and to the point. As different as it is, I still feel the underlying message of celebrating a women’s beauty through beautiful hair. It’s a nice movement for Shiseido!
It’s a new twist and a new step, but it’s the same TSUBAKI.
he’s the perfect candidate to do a commercial for candy!
Ashida Mana is so adorable! I would make Chicken Ramen for her anytime!
But that Ramen looks SOOOOOO DELICIOUS RIGHT NOW!
Yoda from Star Wards for Nissin Cup Noodle
There was a Gundam series that they aired before and when I saw Yoda I was floored! This is such an amazing commercial and the end when he goes “May the force be with Japan” I literally got chills the first time I saw it.
My mom is not one to say that things are cute (especially things she sees on TV) but she told me that she thought Yoda was very cute in this commercial! It’s totally ironic because the thought of Yoda being “cute” has never crossed my mind before.
It’s when I see commercials like these that I get really excited I’m a Strat Comm major!
